Of course, blinkered as most analysts are, their sudden interest in Zee is because Zee TV convincingly dislodged Sony from the number two slot in TRP ratings from March this year (prime time slot) and had managed to dethrone even Star Plus for a week during the summer of June 2006 (as per TAM Media Research). Ashish Kaul, Senior VP, Corporate Brand Development, Zee Networks Ltd., credits the achievement to the change in leadership with the coming in of Pradeep Guha and states that, “People dropped their offensive mindset and started working with synergy and a centralised marketing & communication approach is being followed.” In reality, it goes beyond mere TRPs. There’s more to Zee's success story. We are surely witnessing the gradual emergence of Zee Networks as a media conglomerate with footprints in nearly all key segments. After years of being denied telecast rights despite being the highest bidder on quite a few occasions, Zee Sports has finally managed to break the stranglehold of Star owned ESPN-Star Sports over Indian cricket telecasts. With a friendlier team led by Union Minister Sharad Pawar at the helm, Chandra knows that Zee Sports now has a bright future. On April 6, 2005, Zee TV won the bid for telecasting rights for 25 one dayers to be played by India in overseas non-ICC venues, a bid closed at $219.15 million.